For Google Ads
Keyword Research Tool for Google Ads
Find high-intent keywords with real CPC data before you spend a cent. Stop wasting your ad budget on keywords that don't convert.
No credit card required · 5 free searches per day · 20+ countries
What Keyword Research for Google Ads tells you
CPC data
See what advertisers actually pay per click before you bid. High CPC confirms commercial intent — low CPC may signal weak buyer interest.
Competition score
Gauge how many advertisers are bidding on a keyword. High competition means higher CPCs — know before you set your budget.
Search volume
Estimate monthly traffic potential for any keyword. Pair volume with CPC to size the opportunity before launching a campaign.
Trend analysis
Avoid seasonal pitfalls. See 12 months of demand history so you don't launch a campaign just as interest starts to drop.
Golden Score
High volume, high CPC, and manageable competition in one score. The Golden Score highlights the keywords worth bidding on.
Keyword lists
Organise keywords by campaign or ad group. Build your campaign structure in KeySignals before you upload to Google Ads.
Three steps to better content
Enter any keyword
Type a topic, product, or question. KeySignals searches across real data sources instantly.
Get instant data
See volume, competition, CPC, trend score, and related keywords in seconds — no waiting.
Build your list
Save the best opportunities to keyword lists. Organise your content strategy and never lose a good keyword again.
Frequently asked questions
- How do I find keywords for Google Ads?
- Enter a product, service, or customer problem into KeySignals. Review the CPC data, competition score, and search volume to identify keywords with strong commercial intent and manageable competition. Save your shortlist to a keyword list before building your campaigns.
- What CPC should I target?
- That depends on your margins and conversion rate. KeySignals shows you what advertisers currently pay per click, so you can calculate whether a keyword is profitable before you spend. High CPC is not automatically bad — it just needs to match your economics.
- What's the difference between SEO and Google Ads keyword research?
- SEO keyword research prioritises low competition and organic ranking potential. Google Ads research prioritises commercial intent, CPC value, and traffic volume for paid campaigns. Many keywords work for both, but the evaluation criteria differ.
- Can I use KeySignals for negative keyword research?
- Yes. Search broad terms and look for low-intent related keywords with poor CPC value. Adding these as negatives to your Google Ads campaigns prevents wasted spend on unqualified traffic.